This Cookie Policy explains what cookies are, what types of cookies we use on the visitbaska.com website, what they are used for, and how you can manage your consent settings.
What are cookies
Cookies are small text files that are stored on your device (computer, tablet or mobile phone) when you visit a website. Cookies allow the site to remember your settings, recognize your device on your next visit, and collect statistics about site usage.
Cookies by themselves cannot access other data on your device or run harmful programs. There are first-party cookies (set directly by visitbaska.com) and third-party cookies (set by external services embedded on the site).
Types of cookies we use
Essential cookies
These cookies are essential for the basic functioning of the site and cannot be turned off in our system, as without them the site would not function properly. They do not require your consent.
They include:
- WordPress session cookie — enables the basic functioning of the site’s content system.
- WPML language cookie — remembers your chosen page display language (HR, EN, DE, IT, CS, HU, PL).
- Cookie consent state — remembers your decision to accept or decline cookies so that the banner does not appear again every time you visit.
Analytical cookies (Analytics)
These cookies are used to understand how visitors use the site — which pages they visit, for how long, from which device and region. The data is used exclusively for statistical and editorial purposes, in order to improve the content of the portal.
Analytical cookies are activated only after your explicit consent via the cookie banner. On the portal, we use two analytics tools: Google Analytics 4 (measuring visits and user behavior, measurement ID: G-FMEFP5488F) and Microsoft Clarity (heatmaps and anonymous recordings of user sessions to understand accessibility and errors, project: xphncp9rdx).
Google Analytics 4
| Cookie name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishing Unique Visitors | up to 2 years |
| _ga_FMEFP5488F | Maintaining session state for GA4 | up to 2 years |
| _gid | Differentiation of visitors in a shorter period of time | 24 hours |
| _gat | Limit the number of requests to Google Analytics | 1 minute |
Microsoft Clarity
Microsoft Clarity anonymously records interactions with the portal (clicks, mouse scrolling, mobile touches) to detect technical issues and improve user experience. Form field content, passwords, and personal data are never recorded — all text inputs are automatically masked by Clarity. Session recordings are stored for a maximum of 30 days.
| Cookie name | Purpose | Duration |
|---|---|---|
| _clck | Unique visitor identifier for Clarity | 1 year |
| _clsk | Linking events of the same session | 1 day |
| CLID | User identifier at the Microsoft Clarity infrastructure level | 1 year |
| ANONCHK | Session identifier validity check | 10 minutes |
| MR | Indicates whether the MUID cookie should be refreshed | 7 days |
| MUID | Microsoft unique identifier | up to 1 year |
| SM | Synchronization between Microsoft services | session |
For details on Microsoft’s processing, please refer to the Microsoft Privacy Statement and the Clarity Cookie List.
Marketing cookies (Marketing)
We do not currently have active marketing cookies on the portal. This category is reserved for future use, for example retargeting campaigns or monitoring the effectiveness of affiliate links in a more advanced form. If marketing cookies are activated in the future, this policy will be updated and your consent will be asked again.
How to withdraw consent
You can withdraw your consent to analytical and marketing cookies at any time through the cookie settings, available via the “Cookie Settings” link in the footer of the page. By opening this link, the consent management menu will be displayed again, in which you can change your choice.
You can also disable cookies directly through your internet browser settings, although this may affect the functionality of the site, including the inability to remember language settings.
Third-party cookies
In addition to the cookies that we set ourselves, the following third parties may set their own cookies when you use certain features of the site:
- Google Maps — when an interactive map of a location (accommodation, restaurant, activity) is displayed, Google may set cookies for the map to function.
- Google Analytics (Google Ireland Ltd.) — processing of anonymous statistical data on visits, with data transfer mechanisms outside the EEA (EU-US Data Privacy Framework).
- Microsoft Clarity (Microsoft Corporation) — anonymized session recordings and heatmaps for detecting technical issues.
- Stay22 (affiliate) — when you click on the link to book accommodation, the Stay22 platform opens, which can set its own cookies to track your reservation.
- GetYourGuide (affiliate) — when you click on the link to book an activity or excursion, the GetYourGuide platform opens, which can set its own cookies to track your booking.
For these third parties, please refer to their own privacy and cookie policies, as visitbaska.com has no control over the cookies set by external platforms.
Cookie shelf life
Cookies, depending on the type, differ in their shelf life:
- Session cookies — are deleted automatically when you close your browser (e.g. WordPress session cookie).
- Persistent cookies — remain stored on your device for a certain period of time, from a few hours (e.g. _gid) to two years (e.g. _ga, and a cookie to remember your consent decision).
Changes to this policy
We may update this Cookie Policy from time to time, for example to add new analytics or marketing tools. We recommend checking this page periodically. The date of the last modification is indicated at the bottom.
Last modified: July 20, 2026 (Microsoft Clarity added and Google Analytics 4 cookie list updated).