{"id":2456,"date":"2026-07-16T23:51:10","date_gmt":"2026-07-16T21:51:10","guid":{"rendered":"https:\/\/visitbaska.com\/zasady-pouzivani-souboru-cookie\/"},"modified":"2026-07-21T14:39:52","modified_gmt":"2026-07-21T12:39:52","slug":"zasady-pouzivani-souboru-cookie","status":"publish","type":"page","link":"https:\/\/visitbaska.com\/cs\/zasady-pouzivani-souboru-cookie\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie vysv\u011btluj\u00ed, co soubory cookie jsou, jak\u00e9 typy soubor\u016f cookie na webov\u00fdch str\u00e1nk\u00e1ch visitbaska.com pou\u017e\u00edv\u00e1me, k jak\u00e9mu \u00fa\u010delu slou\u017e\u00ed a jak m\u016f\u017eete spravovat nastaven\u00ed sv\u00e9ho souhlasu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co jsou soubory cookie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, tabletu nebo mobiln\u00edho telefonu) p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek. Soubory cookie umo\u017e\u0148uj\u00ed str\u00e1nk\u00e1m zapamatovat si va\u0161e nastaven\u00ed, rozpoznat va\u0161e za\u0159\u00edzen\u00ed p\u0159i dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b a shroma\u017e\u010fovat statistick\u00e9 \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie samy o sob\u011b nemohou p\u0159istupovat k dal\u0161\u00edm \u00fadaj\u016fm ve va\u0161em za\u0159\u00edzen\u00ed ani spou\u0161t\u011bt \u0161kodliv\u00e9 programy. Existuj\u00ed soubory cookie prvn\u00ed strany (nastavuje je p\u0159\u00edmo visitbaska.com) a soubory cookie t\u0159et\u00edch stran (nastavuj\u00ed je extern\u00ed slu\u017eby vlo\u017een\u00e9 do str\u00e1nek).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typy soubor\u016f cookie, kter\u00e9 pou\u017e\u00edv\u00e1me<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nezbytn\u00e9 soubory cookie (Essential)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto soubory cookie jsou nezbytn\u00e9 pro z\u00e1kladn\u00ed fungov\u00e1n\u00ed str\u00e1nek a nelze je v na\u0161em syst\u00e9mu vypnout, proto\u017ee bez nich by str\u00e1nky nefungovaly spr\u00e1vn\u011b. Nevy\u017eaduj\u00ed v\u00e1\u0161 souhlas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zahrnuj\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Soubor cookie session WordPressu<\/strong> \u2014 umo\u017e\u0148uje z\u00e1kladn\u00ed fungov\u00e1n\u00ed redak\u010dn\u00edho syst\u00e9mu str\u00e1nek.<\/li><li><strong>Jazykov\u00fd soubor cookie WPML<\/strong> \u2014 pamatuje si v\u00e1mi zvolen\u00fd jazyk zobrazen\u00ed str\u00e1nek (HR, EN, DE, IT, CS, HU, PL).<\/li><li><strong>Cookie consent state<\/strong> \u2014 pamatuje si va\u0161e rozhodnut\u00ed o p\u0159ijet\u00ed nebo odm\u00edtnut\u00ed soubor\u016f cookie, aby se li\u0161ta nezobrazovala znovu p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Analytick\u00e9 soubory cookie (Analytics)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto soubory cookie slou\u017e\u00ed k pochopen\u00ed toho, jak n\u00e1v\u0161t\u011bvn\u00edci str\u00e1nky pou\u017e\u00edvaj\u00ed \u2014 kter\u00e9 str\u00e1nky nav\u0161t\u011bvuj\u00ed, jak dlouho, z jak\u00e9ho za\u0159\u00edzen\u00ed a regionu. \u00dadaje se pou\u017e\u00edvaj\u00ed v\u00fdhradn\u011b pro statistick\u00e9 a redak\u010dn\u00ed \u00fa\u010dely, za \u00fa\u010delem zlep\u0161ov\u00e1n\u00ed obsahu port\u00e1lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analytick\u00e9 soubory cookie se aktivuj\u00ed a\u017e po va\u0161em v\u00fdslovn\u00e9m souhlasu prost\u0159ednictv\u00edm cookie li\u0161ty. Na port\u00e1lu pou\u017e\u00edv\u00e1me dva analytick\u00e9 n\u00e1stroje: <strong>Google Analytics 4<\/strong> (m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed u\u017eivatel\u016f, ID m\u011b\u0159en\u00ed: G-FMEFP5488F) a <strong>Microsoft Clarity<\/strong> (heatmapy a anonymn\u00ed z\u00e1znamy u\u017eivatelsk\u00fdch sezen\u00ed pro pochopen\u00ed p\u0159\u00edstupnosti a chyb, projekt: xphncp9rdx).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics 4<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>N\u00e1zev souboru cookie<\/th><th>\u00da\u010del<\/th><th>Doba trv\u00e1n\u00ed<\/th><\/tr><\/thead><tbody><tr><td>_ga<\/td><td>Rozli\u0161en\u00ed jedine\u010dn\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/td><td>a\u017e 2 roky<\/td><\/tr><tr><td>_ga_FMEFP5488F<\/td><td>Udr\u017eov\u00e1n\u00ed stavu sezen\u00ed pro GA4<\/td><td>a\u017e 2 roky<\/td><\/tr><tr><td>_gid<\/td><td>Rozli\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f v kr\u00e1tk\u00e9m obdob\u00ed<\/td><td>24 hodin<\/td><\/tr><tr><td>_gat<\/td><td>Omezen\u00ed po\u010dtu po\u017eadavk\u016f na Google Analytics<\/td><td>1 minuta<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Microsoft Clarity<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity anonymn\u011b zaznamen\u00e1v\u00e1 interakce s port\u00e1lem (kliknut\u00ed, pohyby my\u0161\u00ed, dotyky na mobiln\u00edm za\u0159\u00edzen\u00ed) za \u00fa\u010delem odhalov\u00e1n\u00ed technick\u00fdch probl\u00e9m\u016f a zlep\u0161ov\u00e1n\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. Obsah pol\u00ed formul\u00e1\u0159\u016f, hesla a osobn\u00ed \u00fadaje se nikdy nezaznamen\u00e1vaj\u00ed \u2014 ve\u0161ker\u00e9 textov\u00e9 vstupy Clarity automaticky maskuje. Z\u00e1znamy sezen\u00ed se uchov\u00e1vaj\u00ed nejd\u00e9le 30 dn\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>N\u00e1zev souboru cookie<\/th><th>\u00da\u010del<\/th><th>Doba trv\u00e1n\u00ed<\/th><\/tr><\/thead><tbody><tr><td>_clck<\/td><td>Jedine\u010dn\u00fd identifik\u00e1tor n\u00e1v\u0161t\u011bvn\u00edka pro Clarity<\/td><td>1 rok<\/td><\/tr><tr><td>_clsk<\/td><td>Propojen\u00ed ud\u00e1lost\u00ed t\u00e9ho\u017e sezen\u00ed<\/td><td>1 den<\/td><\/tr><tr><td>CLID<\/td><td>Identifik\u00e1tor u\u017eivatele na \u00farovni infrastruktury Microsoft Clarity<\/td><td>1 rok<\/td><\/tr><tr><td>ANONCHK<\/td><td>Kontrola spr\u00e1vnosti identifik\u00e1toru sezen\u00ed<\/td><td>10 minut<\/td><\/tr><tr><td>MR<\/td><td>Ozna\u010duje, zda je t\u0159eba obnovit soubor cookie MUID<\/td><td>7 dn\u016f<\/td><\/tr><tr><td>MUID<\/td><td>Jedine\u010dn\u00fd identifik\u00e1tor spole\u010dnosti Microsoft<\/td><td>a\u017e 1 rok<\/td><\/tr><tr><td>SM<\/td><td>Synchronizace mezi slu\u017ebami Microsoft<\/td><td>sezen\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Podrobnosti o zpracov\u00e1n\u00ed ze strany spole\u010dnosti Microsoft najdete v <a href=\"https:\/\/privacy.microsoft.com\/en-us\/privacystatement\" rel=\"noopener\" target=\"_blank\">Prohl\u00e1\u0161en\u00ed o z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Microsoft<\/a> a v <a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/setup-and-installation\/cookie-list\" rel=\"noopener\" target=\"_blank\">seznamu soubor\u016f cookie slu\u017eby Clarity<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketingov\u00e9 soubory cookie (Marketing)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V sou\u010dasn\u00e9 dob\u011b na port\u00e1lu nem\u00e1me aktivn\u00ed \u017e\u00e1dn\u00e9 marketingov\u00e9 soubory cookie. Tato kategorie je vyhrazena pro budouc\u00ed pou\u017eit\u00ed, nap\u0159\u00edklad pro retargetingov\u00e9 kampan\u011b nebo sledov\u00e1n\u00ed \u00fa\u010dinnosti affiliate odkaz\u016f v pokro\u010dilej\u0161\u00ed podob\u011b. Pokud budou marketingov\u00e9 soubory cookie v budoucnu aktivov\u00e1ny, tyto z\u00e1sady budou aktualizov\u00e1ny a bude od v\u00e1s znovu vy\u017e\u00e1d\u00e1n souhlas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak odvolat souhlas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u016fj souhlas s analytick\u00fdmi a marketingov\u00fdmi soubory cookie m\u016f\u017eete kdykoli odvolat prost\u0159ednictv\u00edm nastaven\u00ed soubor\u016f cookie, dostupn\u00e9ho p\u0159es odkaz \u201eNastaven\u00ed soubor\u016f cookie\u201c v z\u00e1pat\u00ed str\u00e1nky. Otev\u0159en\u00edm tohoto odkazu se znovu zobraz\u00ed nab\u00eddka pro spr\u00e1vu souhlasu, ve kter\u00e9 m\u016f\u017eete svou volbu zm\u011bnit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie m\u016f\u017eete tak\u00e9 zak\u00e1zat p\u0159\u00edmo v nastaven\u00ed sv\u00e9ho internetov\u00e9ho prohl\u00ed\u017ee\u010de, i kdy\u017e to m\u016f\u017ee ovlivnit funk\u010dnost str\u00e1nek, v\u010detn\u011b nemo\u017enosti zapamatovat si jazykov\u00e9 nastaven\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soubory cookie t\u0159et\u00edch stran<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b soubor\u016f cookie, kter\u00e9 nastavujeme sami, mohou p\u0159i pou\u017e\u00edv\u00e1n\u00ed jednotliv\u00fdch funkc\u00ed str\u00e1nek nastavovat sv\u00e9 soubory cookie tak\u00e9 n\u00e1sleduj\u00edc\u00ed t\u0159et\u00ed strany:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Google Maps<\/strong> \u2014 p\u0159i zobrazen\u00ed interaktivn\u00ed mapy lokality (ubytov\u00e1n\u00ed, restaurace, aktivita) m\u016f\u017ee Google nastavit soubory cookie pot\u0159ebn\u00e9 pro fungov\u00e1n\u00ed mapy.<\/li><li><strong>Google Analytics (Google Ireland Ltd.)<\/strong> \u2014 zpracov\u00e1n\u00ed anonymn\u00edch statistick\u00fdch \u00fadaj\u016f o n\u00e1v\u0161t\u011bv\u00e1ch, v\u010detn\u011b mechanism\u016f p\u0159enosu \u00fadaj\u016f mimo EHP (EU-US Data Privacy Framework).<\/li><li><strong>Microsoft Clarity (Microsoft Corporation)<\/strong> \u2014 anonymizovan\u00e9 z\u00e1znamy sezen\u00ed a heatmapy pro odhalov\u00e1n\u00ed technick\u00fdch probl\u00e9m\u016f.<\/li><li><strong>Stay22 (affiliate)<\/strong> \u2014 po kliknut\u00ed na odkaz pro rezervaci ubytov\u00e1n\u00ed se otev\u0159e platforma Stay22, kter\u00e1 m\u016f\u017ee nastavit sv\u00e9 soubory cookie za \u00fa\u010delem sledov\u00e1n\u00ed rezervace.<\/li><li><strong>GetYourGuide (affiliate)<\/strong> \u2014 po kliknut\u00ed na odkaz pro rezervaci aktivity nebo v\u00fdletu se otev\u0159e platforma GetYourGuide, kter\u00e1 m\u016f\u017ee nastavit sv\u00e9 soubory cookie za \u00fa\u010delem sledov\u00e1n\u00ed rezervace.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">U t\u011bchto t\u0159et\u00edch stran si pros\u00edm prostudujte jejich vlastn\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f a pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie, nebo\u0165 visitbaska.com nem\u00e1 kontrolu nad soubory cookie, kter\u00e9 nastavuj\u00ed extern\u00ed platformy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doba trv\u00e1n\u00ed soubor\u016f cookie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie se podle typu li\u0161\u00ed dobou trv\u00e1n\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Do\u010dasn\u00e9 (session) soubory cookie<\/strong> \u2014 sma\u017eou se automaticky p\u0159i zav\u0159en\u00ed prohl\u00ed\u017ee\u010de (nap\u0159. soubor cookie session WordPressu).<\/li><li><strong>Trval\u00e9 soubory cookie<\/strong> \u2014 z\u016fst\u00e1vaj\u00ed ulo\u017eeny v za\u0159\u00edzen\u00ed ur\u010ditou dobu, od n\u011bkolika hodin (nap\u0159. _gid) a\u017e do dvou let (nap\u0159. _ga a soubor cookie pro uchov\u00e1n\u00ed va\u0161eho rozhodnut\u00ed o souhlasu).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zm\u011bny t\u011bchto z\u00e1sad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie m\u016f\u017eeme p\u0159\u00edle\u017eitostn\u011b aktualizovat, nap\u0159\u00edklad z d\u016fvodu p\u0159id\u00e1n\u00ed nov\u00fdch analytick\u00fdch nebo marketingov\u00fdch n\u00e1stroj\u016f. Doporu\u010dujeme tuto str\u00e1nku pravideln\u011b kontrolovat. Datum posledn\u00ed zm\u011bny je uvedeno n\u00ed\u017ee.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Datum posledn\u00ed zm\u011bny: 20. \u010dervence 2026 (p\u0159id\u00e1n Microsoft Clarity a dopln\u011bn seznam soubor\u016f cookie Google Analytics 4).<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie vysv\u011btluj\u00ed, co soubory cookie jsou, jak\u00e9 typy soubor\u016f cookie na webov\u00fdch str\u00e1nk\u00e1ch visitbaska.com pou\u017e\u00edv\u00e1me, k jak\u00e9mu \u00fa\u010delu slou\u017e\u00ed a jak m\u016f\u017eete spravovat nastaven\u00ed sv\u00e9ho souhlasu. Co jsou soubory cookie Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, tabletu nebo mobiln\u00edho telefonu) p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek. 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